Combined Charities is the County’s annual charitable giving campaign that:
- Offers employees a wide and diverse range of charities to choose from and the ease of contributing through an automatic payroll deduction.
- Benefits the County by running a single campaign that is efficient and cost-effective, with minimal administrative overhead.
- Supports the community through the contributions made by the County’s compassionate and generous employees.
Each year, a different County agency leads the Combined Charities campaign with the goal of increasing both year-over-year employee participation and the total amount donated. In 2022, ITD led the campaign, leveraging the creativity and technical expertise of ITD employees to exceed both these goals.
ITD titled the campaign Giving is Better, Done Together, recognizing that for the last two years, many County teams and colleagues were separated due to the pandemic and were slowly coming back together. Giving Together helps make a big difference in the local communities.
Using innovative technologies such as fun videos, gamification, MS Teams communications, and a #GivingChallenge, the 2022 campaign raised over $400,000 with 108% employee participation.
The campaign kicked-off with a message from Tim Dupuis, CIO and Registrar of Voters, framing the event in the context of the difficult time that was ending and the gradual shift back to the social norms missing over the past two years. Human Resource Services Director, Joe Angelo, playing the role of race announcer Ace Pennington, used humor and a very large dash of enthusiasm in a video to declare the start of the race — the gamification part of the campaign — and later, to supply race update videos with an accompanying web page where employees could see the different Departments’ progress as their animated race cars advanced towards the goal in real time.
In a nice change from email, ITD created ALCO COMMS to send communications about the campaign to all County employees through MS Teams, which grabbed employees’ attention in a way that email no longer could. To make it even more fun, the winning Department received a heart-shaped trophy representing ACGOV Cares, the County website (https://acgovcares.org/) that showcases how Alameda County employees care for their communities. The trophy will rotate to winning Departments in future years as well.
Congratulations to 2022’s winner, the Alameda County Fire Department, and to the over 1,000 employee donors, who made Combined Charities such a success!